Provide your guests a with a superior viewing experience with the interactive smart solution, Pro:Centric® SMART and embedded b-LANTM module. The UV970H's sleek design helps upgrade the ambience in virtually any hotel room while also enabling the ability to create your own content with SDK Tools, Pre-loaded Apps, and content management software, Pro:Centric® Direct (Optional). Also, ULTRA HD picture quality and HDR compatibility help give an excellent viewing experience to your guests. The UV970H is the latest in the line of Pro:Centric TVs that provide a unique and dedicated hotel applications hosting platform for LG's system integrators' interactive applications, enabling delivery for a wide range of custom applications tailored to both hotel management and guests' needs. LG Pro:Centric SMART offers extended customizable tools: HTML5, Java and Flash. Using these tools, partners can optimize the TVs by editing and developing their own enhanced service design to increase the visual impact on guests. GLOBAL LEADING DIGITAL RIGHTS MANAGEMENT (DRM) SOLUTION Pro:Idiom unlocks access to premium content to help ensure rapid and broad deployment of HDTV and other digital content. Pro:Idiom has been designed specifically for users of premium HDTV content from cable, satellite, or video on demand (VOD) services, and help reduce costs and reduce maintenance. This leading DRM system is embraced for its security solution, which helps prevent illegal downloading of copyrighted content. Pro:Centric Direct Ready Simply create your own user interface designs and remotely manage TVs on the properties' distribution network with Pro:Centric Direct, LG's new HTML-based content management software. Pro:Centric Direct offers a comprehensive HTML UI (User Interface) Editor, along with customizable drag and drop widgets and multiple theme templates to enable system integrators to create a unique guest user experience and express the hotel's brand identity and individuality. Hotels can use the system to promote branding and provide useful information for guests, such as available amenities, weather and flight information. The interactive features, including a free-of-charge Electronic Program Guide (EPG) and support for embedded smart applications, will impress guests by elevating their in-room television entertainment experience. Plus, for hoteliers, not only does it offer efficient content production and management, it also maximizes advertisement or promotion effectiveness. Pro:Centric Application Personalize the guest experience with the Pro:Centric Application (PCA), which provides guests' access to a variety of additional features, such as an interactive Electronic Program Guide, weather forecast and radar map, and customized electronic billboards for information on hotel amenities, all conveniently presented through the on-screen menus.