Unconditionally Beautiful Designed for every place, at every moment, from every angle World's No.1 TVbrand14 years running Your home, unlimited possibilties 360 All Round Design Enjoy the view of your TV from all angles-and we don't just mean the screen. The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space. Unlike conventional TVs, it doesn't belong next to the wall Detachable Floor Stand Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile. New ways to enjoy content NFC on TV When you need some music, just tap and listen. Bring more than a billion colors to life100% Color Volume with Quantum Dot With 100% Color Volume, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness. Fits perfectly wherever you put it Timeless, versatile design'I' Shaped Design The iconic "I' shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. The capital 'I' presents a bold look that's certain to catch the eyes of any beholder. Here's how to install it No tools? No problem Transform the Serif by simply attaching or detaching the stand with just your hands. Plus, some tips to hide the cables Neatly manage all your cords for a clean look behind the back cover. Exclusive Patterns Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+™ features two patterns inspired by the beauty of the natural world around us-a beautiful leaf and a textured fabric. Beyond the black screen Ambient Mode+™ Watch your TV virtually disappear into the walls of your home. Ambient Mode+ mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more. Seamless connections The Serif can be the center of a more convenient, connected lifestyle. It integrates seamlessly with smart speakers and mobile devices. Mirrors all your experiences All your devices, connected in seconds and in simpler way. AirPlay 2 The Serif works with AirPlay 2, so you can effortlessly play movies, shows, music and photos on the TV right from your iPhone, iPad or Mac. SmartThings Start a movie on your smartphone during your commute and easily switch to the Serif to continue viewing when you get home. Whether you have an Android or iOS smartphone, the SmartThings app makes it easy to connect and enjoy. Tap to mirror contentTap View Whatever you were watching on your mobile phone can be shown on your TV screen with just a quick tap on The Serif. Second screen on your big screen Multi View Multi View lets you watch TV and mobile mirrored content at the same time. Watch workout videos, check sports stats and more while watching your favorite show or game.